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The graph below shows equity per purchase against volume share for 34 brands across four countries. Professor Sharp explains that in the same way that he loves his mum because she is his mum, consumers love the brands they use because they use them. Visa alla Jobb för inRiver - Jobb i Malmö. Lägg upp ditt CV - Det tar bara några sekunder. The more people that buy a brand, the more repeat purchase there will be for the brand. Brands with more than their fair share of attitudinal loyalty are more likely to grow and are better positioned to benefit from effective communications, while those that lack attitudinal loyalty will struggle to leverage communications to drive growth.

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Artikel: Attitudes matter!

Visa alla Jobb för inRiver - Jobb i Malmö. Attitudinal equity provides that reason and pushes out the demand curve for a brand, allowing it to sell more volume at a higher price. Even at the same level of penetration, brands have vastly different levels of attitudinal loyalty. Even those consumers who claim to be price-driven in their choices show an influence of equity on price paid. Visa alla Jobb för Dematic - Jobb i Sverige. For jobs in Ukraine, visit ua. Do you think that brand attitudes among users are broadly the same across brands?

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